Style / Jewellery

Save The Children: #Raiseyourhand with Bulgari

The Italian jewelry firm unveils a video and a series of photographers in support of the world’s leading independent organisation for children.

Jul 14, 2016 | By LUXUO

“We raise our hand to signal our presence, our interest, our attention, our participation. To signal that we do not hide, that we have no fear, that we believe we have an answer,” said photographer Fabrizio Ferri of his latest philanthropic initiative for Bulgari and Save The Children, entitled RAISE YOUR HAND.

The celebrated lensman photographed celebrities such as Shu Qi and Naomi Watts and digital influencers the likes of Chiara Ferragni for the campaign, each with a raised arm to show solidarity. The photographs from the charity campaign, which was revealed in Rome just earlier this month, will be accompanied by a video starring some of your favorite celebrities.

Already in its seventh year, watchmaker and jeweler Bulgari has been extremely dedicated to the cause. The Italian jeweler had launched an exclusive bracelet for the Save the Children foundation’s collection, and even sent its ambassadors to visit marginalised children in rural Vietnam, bringing laughter and joy to the little ones who often face discrimination.

Read more about this meaningful campaign over at L’

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