Style / Fashion

Secret Dynamism: Hugo Boss FW16 Campaign Film

Hugo Boss’ FW16 Campaign film presents a different side to a sleek serious aesthetic.

Jul 20, 2016 | By LUXUO

We’ve come to associate menswear with somber, businesslike aesthetics, but Hugo Boss Menswear shows that one can be serious, but still have fun. Cue the label’s Fall/Winter 2016 campaign, where a smartly dressed young man decks out unabashedly in dance moves and somersaults, before returning to a calm and collected state – who says seriousness and playfulness are mutually exclusive? Not Hugo Boss Mens.

Shot by the visionary Barnaby Roper and fronted by Dutch model Sven de Vries, Hugo Boss shows us who’s really boss of this season.

Read more about the campaign film at Men’s Folio Singapore.

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