Style / Fashion

Miu Miu Cheongdam-dong Boutique Opens

Italian label Miu Miu opens in Seoul’s prestigious Cheongdam-dong with a unique boutique interior and lots of fanfare.

Aug 08, 2016 | By LUXUO

It is about time Cheongdam-dong got its very own Miu Miu boutique. After all, the busy street in Gangnam is known as the shopping district for the affluent. More than 400 of the city’s most fashionable were in attendance for the opening of the Italian label’s store, including lots of celebrities you’d be familiar with. Well, if you know your Korean pop culture then names such as Tiffany of Girls’ Generation, model Lee Soo-Hyuk and CNBLUE bassist Lee Jung-Shin  will not be unfamiliar.

The store is typically Miu Miu – outside, the iconic perforated metal curtain envelops its entrance, a juxtaposition to its soft, feminine interior. Don’t expect the usual gold damask to greet you in the store, it has been replaced by a sky-blue version that is unique to the Cheongdam-dong boutique. Its ground floor houses the latest range of bags, accessories and shoes, and is separated from the first floor with a black marble staircase. The store’s upper floor is dedicated to the label’s ready-to-wear collection.

View the celebrities in attendance and find out more about the store at L’ now.

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